Varun Dhawan And Kriti Sanon Shine In Fossil Campaign

Fossil has unveiled its vibrant Summer 2026 campaign featuring Bollywood stars Varun Dhawan and Kriti Sanon, capturing attention with a stylish blend of nostalgia, fashion, and seasonal charm. The campaign celebrates the carefree spirit of summer through visually striking storytelling and retro-inspired aesthetics that perfectly complement the brand’s timeless watch collections.

The campaign is divided into two creative narratives, Dreaming In Color and A Summer Dream Come True. Both concepts showcase Varun and Kriti in immersive settings that blend vintage influences with contemporary style. Through playful interactions, bold visuals, and expressive fashion choices, the campaign reflects Fossil’s signature approach of combining classic design with modern trends.

Dreaming In Color draws inspiration from the vibrant blue tones of summer, transforming the actors into characters within a whimsical candy-store universe. The monochromatic visuals, vintage details, and energetic atmosphere celebrate individuality and self-expression while highlighting Fossil’s statement watches, including the FS6167 and ES5480 models.

Meanwhile, A Summer Dream Come True adopts a cinematic approach with a nostalgic summer setting centered around a vintage-style ice cream cart. The campaign film showcases light-hearted moments between Varun and Kriti, emphasizing the relaxed and joyful essence of the season. The narrative also spotlights Fossil’s latest timepieces, ES5478 and ME3278, positioning them as must-have accessories for summer fashion enthusiasts.

Speaking about the campaign, Fossil India brand ambassador Varun Dhawan shared his enthusiasm, noting that the project perfectly captures the effortless energy of summer. He highlighted the versatility of Fossil watches, praising their ability to complement everyday looks while maintaining a stylish and timeless appeal. The campaign reinforces Fossil’s commitment to blending fashion, storytelling, and craftsmanship in a way that resonates with modern consumers.